Leveraging Mechanical Turk for Market Research
If you are interested in learning more about Mechanical Turk and it's suitability for use in market research - an expert is @andres_ferraro (on twitter). We heavily used his research in vetting possible solutions for a good audience, statistically speaking.
Thanks for publishing research on this dynamic new medium, and thanks for the note Andres!
In response to:
andres_ferraro said...Troy, delighted to see Markiter leverage the Amazon Mechanical Turk and quote my dissertation to explain its makeup. I had never seen that 100,000 cents research from Kobin and Kawashima, what a uniquely clever way of showing validity and reliability! Thank you for a well-written article.
